Communication & Social Media Formats

Twitter News is a thing of the past. With unreliable and fake information running amok users, especially college students, have turned to Snapchat in order to receive their daily news.

Snapchat has become the new and improved way for users to get fast, up to date, and reliable news content through providers like NBC, CNN, Daily Mail, and other great broadcasting companies.

NBC

The National Broadcasting Company has found a way to bring news stories to their audience in a fresh and entertaining way. By specifically targeting college aged students and bringing them news stories that are either top priority, applicable to them, and completely cute or outrageous they keep attention on their videos and get more viewers to come back and watch. The news stories they post are factual, reliable, and neutral. They don't try to sway their audience to one political side or the other. They are as unbiased as possible and bring a fun, youthful vibe to the Snapchat NBC news.

CNN

The Cable News Network models their Snapchat platform very similarly to their website home page. They post articles and news stories that are most important for their audience to be up to date on. They can be long to read at times, but their information is reliable. At times their stories can be swayed by the liberal side of politics, but their purpose rings true in notifying the American Public (mostly teenagers and young adults) using Snapchat.